Ignite Startup Workshop
Figuring Out Your Go To Market Strategy
A Go-To-Market (GTM) strategy is an essential process for a startup business to generate traction fast. This workshop covers the essential components of a GTM strategy i.e. branding, value proposition, segmentation and beachhead strategy, customer insights, personas, customer journeys, content creation, growth hacking tips and customer experience and delight. We will adopt a structured approach to creating a step-by-step GTM plan through proven concepts and fact finding processes.
Designed for startups and entrepreneurs with insights and concepts that can be easily learned and effectively applied.
Ms. Foster has spent over 20 years launching products, services, and companies and driving economic development in diverse markets from ideation to implementation.
Currently, she is the Co-Founder and CEO of AutoThink, a white label B2B concierge service providing businesses a way to compete in the on-demand economy. She sets the vision and leads the execution of the strategy driving revenue and optimizing the customer experience. She has successfully navigated launches for emerging technology, disruptive technology, hardware/software solutions, SaaS/PaaS, professional services, and patent monetization companies.
Prior co-founding AutoThink, she founded Envisage Associates, a Fractional CMO, growth strategy and go to market consultancy helping dozens of companies to go market, grow revenue and and in some cases, exit.
Before Envisage Associates, she was a co-founder of Armida Technologies which provided video optimization over wireless networks. She was instrumental in the raising of funds, developing and executing on the go to market strategy.
She holds a Communications and Psychology degree from William Jewell College and two patents for video over Wi-Fi.
Ignite Startup Workshop
Figuring Out Your Go To Market Strategy
A Go-To-Market (GTM) strategy is an essential process for a startup business to generate traction fast. This workshop covers the essential components of a GTM strategy i.e. branding, value proposition, segmentation and beachhead strategy, customer insights, personas, customer journeys, content creation, growth hacking tips and customer experience and delight. We will adopt a structured approach to creating a step-by-step GTM plan through proven concepts and fact finding processes.
Designed for startups and entrepreneurs with insights and concepts that can be easily learned and effectively applied.
