Ignite Startup Workshop
Figuring Out Your Go To Market Strategy
A Go-To-Market (GTM) strategy is an essential process for a startup business to generate traction fast. This workshop covers the essential components of a GTM strategy i.e. branding, value proposition, segmentation and beachhead strategy, customer insights, personas, customer journeys, content creation, growth hacking tips and customer experience and delight. We will adopt a structured approach to creating a step-by-step GTM plan through proven concepts and fact finding processes.
This workshop is designed for startups and entrepreneurs with insights and concepts that can be easily learnt and effectively applied.
Ms. Foster has spent over 20 years launching products, services, and companies and driving economic development in diverse markets from ideation to implementation. Ms. Foster is an entrepreneur who specializes in go-to-market strategy and execution.
As the Founder and Principal of Envisage Associates, she designs short and long-term strategies to maximize investment while driving revenue and optimizing the customer experience. She has successfully navigated launches for emerging technology, disruptive technology, hardware/software solutions, SaaS/PaaS, professional services, and patent monetization companies. From helping clients re-package solutions and re-position themselves in the marketplace for acquisition or help develop ideas into businesses, Ms. Foster is seen as the go to market specialist in Austin for early stage and start-up companies.
Current projects include connecting kids to entrepreneurship through Pitch-a-Kid, developing and implementing a go to market strategy for a new economic development platform for communities and bringing a culture management platform to market.
Before Envisage Associates, she was a co-founder of Armida Technologies which provided video optimization over wireless networks. She was instrumental in the raising of funds, developing and executing on the go to market strategy.
She holds a Communications and Psychology degree from William Jewell College and two patents for video over Wi-Fi.
Cool fun fact: She helps bring together the Space ecosystem in Austin by starting and hosts a monthly space meet-up.
Ignite Startup Workshop
Figuring Out Your Go To Market Strategy
A Go-To-Market (GTM) strategy is an essential process for a startup business to generate traction fast. This workshop covers the essential components of a GTM strategy i.e. branding, value proposition, segmentation and beachhead strategy, customer insights, personas, customer journeys, content creation, growth hacking tips and customer experience and delight. We will adopt a structured approach to creating a step-by-step GTM plan through proven concepts and fact finding processes.
This workshop is designed for startups and entrepreneurs with insights and concepts that can be easily learnt and effectively applied.
